What does focussing on small business mean to us?
When we looked at marketing our business, it made sense for us to put as much information as possible on our company website. This is so that our target audience finds what they are looking via google, reads about what interests them and is thereby get the sense from the material presented that we could provide the service they require.
Our target audience is very specific. 5-15 computer users who are looking at establishing a long term relationship with an IT partner who cares about their IT requirements. Since this is the focus, certain technologies and means of providing a service can be fine tuned just for small business.
You will find all the information you need to understand how we do things and why right here.